Facebook users with female friends (and let's be honest, you probably don't have any) may have noticed a new trend sweeping their news feed, but possibly with no understanding of why. Thursday evening, status messages began appearing as just colors. Only women participated, leaving men stumped and left out in this fun game.

Long story short, it's the color of the bra they're wearing. It's a clever way to promote awareness of breast cancer, apparently originating from the Ann Arbor area. No definite explanation, just another mysterious chain-letter effect that will most likely vanish as quickly as it appeared.

What these clever ladies probably didn't consider is that they're flaunting the fact that they wear bras, bras that mastectomy patients probably don't need anymore. See, a common effect of having breast cancer is a mastectomy, or surgical removal of the breasts. In other words, these ladies, most of whom I'm sure have wonderful pairs of gravity defying sweater puppies, are flaunting their good health, all in the name of awareness for those less fortunate than them. Seems like a backwards way to spread awareness of breast cancer to me.

See, memes are a tricky thing. For one, the instructions directed women to send others private messages with the details, but just publish the appropriate color.

"Something fun is going on," the message reads. "Write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY women no men. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men wonder why the women have a color in their status.....LOL!"

Of course, the burning question is why I would care, one of the most heartless (we don't have an awareness month for that) people in the world short of Dick Cheney. Two simple reasons. My grandma is a survivor and mastectomy recepient. I don't think she keeps up with social networking and memes, but I have trouble believing that she'd feel supported by this demonstration. It doesn't help her, nor does it help any other breast cancer survivor. Come to think of it, Breast Cancer Awareness month... is October! Please, let's keep these awareness months in the right spot, lest we start observing Testicular Cancer Awareness month in... whenever that is (BTW, Prostate Cancer Awareness is September). Also, I believe that supporting awareness of only one type of cancer is preposterous. Cancer should be battled evenly and with equal effort. Men support awareness of breast cancer by volunteering impromptu screenings, even with little expectation for reciprocation. That said, women should leave Internet secrets to men, the ones who created them. We know how to keep things hidden online much longer (many women would do well to learn a lesson). Just give up on the meme business and stop trying to tease us with your bras. We've seen them and would rather see you without them.