Audible is a great marketplace, offering a wide variety of product at an attractive price. Moreover, it provides a service that keeps the customer base closely tied to the website, searching the growing catalog for more content. However, I feel that it lacks a crucial contemporary feature that enrich the customer experience even more.

My experience with gourmet tea website adagio.com has shown me that social interaction between customers can encourage more purchases. Customers can use their website accounts to become "friends" with others and make recommendations or at least use the user-provided review rating to immediately let users know what their friends thought of a title. The analytics of a customer's library and reviews can generate information that can suggest "new friends" that share common interests (vis a vis Last.fm).

As Audible expands its customer base with sponsorships, new users with no personal friends on the site may have trouble picking titles. If something can be done to fully utilize the personal account of the site as a community tool, Audible could easily see a quickly adopted network between users. Reading, after all, is a community experience. Whether done alone or in groups, readers often find it enjoyable to share thoughts regarding books (ie book clubs).

Please take some time to review these possibilities if you have not do so already. I look forward to being able to socialize with new and old friends over my reading material.